Qualifications
See below my education, credentials and tech skills.
Bachelor Of Science In Aerospace Engineering
I graduated from Ryerson University in Toronto with a degree in Aerospace Engineering 20 years ago. Although I did not pursue a career in aerospace, these years were foundational for me since all the skills I learned I realized were transferable. Engineering is all about problem solving, thinking outside the box, building systems, project planning and execution. Most importantly, it’s about innovation and creation. These are all skills you can apply to any business or profession. Instead of using 2D & 3D software such as Catia & Inventor for part designs, I now use 2D, 3D programs for video effects and compositing along with photoshop for content creation and marketing.
Aesthetics (Diploma)
My boss at Field Aviation at the time thought I was crazy to leave my aerospace career to pursue a profession in the beauty industry yet here I am and I never turned back. After educating myself in skincare, I went on to learn how to use various laser and attended many education seminars on light and RF technologies through Cutera, Cynosure, Solta Medical & Allergan to name a few of the giants. I know how to use the most popular medical devices on the market.
American Graphics Institute
I studied at the American Graphics institute in Manhattan for 1 year where I learned primarily UX design, wordpress, and programs for content creation such as Photoshop, Adobe Illustrator, After Effects & Premier Pro through beginner to advanced training courses. I also took courses in Google Analytics, Indesign and Captivate. I take continuing education courses every year.
Former Google Certified Partner for 20 years (Agency Standard With Skin Care Specialization)
I also have 20 years of experience creating Instagram/Facebook Paid Ads.
Hacker You (Coding School)
I took private lessons for a year at Hacker You in Toronto for HTML, CSS & PHP for traditional website creation without using page builders which has made website creation much more user friendly in recent years.
Ai Prompt Engineer™ (Certification)
Advanced knowledge and 2 years of experience using AI for various use cases. Certification through Blockchain council.
My Tech Stack & Specialties are as follows:
- Google Adwords (20 Yrs Certified Google Partner)
- Facebook/Meta & Instagram Paid Advertising
- Social media marketing
- WordPress for web design
- Content Creation
- Cosmetic Sales/Skincare Consultations
- Email Marketing
- Funnel Building
- HTML/CSS for website development
- Photoshop & Illustrator
- Premier Pro video composition
- After Effects for video effects
- Web hosting solutions
- Mailchimp & Constant Contact
- Woocommerce for ecommerce solutions
- Shopify for web design/eccommerce
- WordPress
- Text Marketing with various plateforms
- Zapier for various integrations
- Go High Level for lead management
- App creation
Marketing/Business Experience
"I Have An Aesthetics Diploma & Have The Unique Experience of Setting Up & Operating Medical Spas In Toronto & New York"
Full Service Cosmetic Clinics:
I have the unique experience of setting up cosmetic practices and marketing them from zero to 7 figure businesses. I’ve worked closely with Dr Pugen & Dr Peter Bray. I also worked closely with Dr Berger in New York, retired Plastic Surgeon, for 10 years. Gross sales came primarily from laser treatment sales and not injectables. If you are primarily selling injectables as a physician, you’re missing out on a big market in laser skin procedures and I know how to market them.
These clinics also provided hair loss and body sculpting treatments.
Aesthetic Experience
"In Order to Dominate Your Industry, You Need To Know Your Service Inside And Out"
Hands On Experience:
I am certified to perform the following:
- Cutera Vein Removal
- Pico technology
- Laser Genesis
- Limelight
- Lightsheer Diode Laser
- Cutera ND-Yag LHR
- Alexandrite systems
- Skin Tightening various systems
- Fractional skin treatments
- Fractional treatments with RF
- Chemical Peels
- Isolaz for Acne and PDT
- Body Sculpting (Burn and Freeze Methods)
In addition to being a certified medical aesthetician, I am also a certified in performing scalp micro-pigmentation (also known as scalp tattoo).
I really enjoyed creating treatment plans and systems to run ethical medical practices. I have experience in consultations/sales in training aestheticians and nurses. This involved both hands on and theoretical training. I do not believe in selling to the client. I believe in educating consumers and creating treatment plans that satisfy their skin needs. The idea is to recommend the best course of action and number of treatments required to obtain the desired results…no more, no less.